by Cecilia Galarza
Vox.com is a news publication that launched in April 2014. Aimed at a young audience (millenials aged 25-34), what is innovative about this website is how information is presented.
Content is arranged in a fluid layout with preeminence of engaging images and videos. Articles are organised in different levels of detail, adapting to the attention span of modern readers, who can also opt to delve into contextual information about the news. Background information is displayed using different formats. There is a section with card stacks: a collection of explanations, facts and definitions located under a common title such as “Everything you need to know about...”. Visual resources including different types of maps (economic, factoid, historical) and videos are available for further exploration of a theme.
It looks like the publishers of Vox followed the rules of the modern publisher to attract the attention of readers on the web. It is also an example of the publishing model advocated in the book “Book: a Futurist's Manifesto”: starting with context and making it discoverable, facilitating the management of abundant content.
The mission of Vox is to “explain the news” and their objective is to make hard topics appealing through a combination of presentation elements. The application of this approach to scholarly publishing can open interesting possibilities for engaging young students, as traditional education materials become more up to date with the new generations of readers.
Full article: http://scholarlykitchen.sspnet.org/2014/09/02/have-you-looked-at-this-vox-com/
Links: http://www.vox.com/
Vox.com is a news publication that launched in April 2014. Aimed at a young audience (millenials aged 25-34), what is innovative about this website is how information is presented.
Content is arranged in a fluid layout with preeminence of engaging images and videos. Articles are organised in different levels of detail, adapting to the attention span of modern readers, who can also opt to delve into contextual information about the news. Background information is displayed using different formats. There is a section with card stacks: a collection of explanations, facts and definitions located under a common title such as “Everything you need to know about...”. Visual resources including different types of maps (economic, factoid, historical) and videos are available for further exploration of a theme.
It looks like the publishers of Vox followed the rules of the modern publisher to attract the attention of readers on the web. It is also an example of the publishing model advocated in the book “Book: a Futurist's Manifesto”: starting with context and making it discoverable, facilitating the management of abundant content.
The mission of Vox is to “explain the news” and their objective is to make hard topics appealing through a combination of presentation elements. The application of this approach to scholarly publishing can open interesting possibilities for engaging young students, as traditional education materials become more up to date with the new generations of readers.
Full article: http://scholarlykitchen.sspnet.org/2014/09/02/have-you-looked-at-this-vox-com/
Links: http://www.vox.com/