Here's one way to get kids to read: publish a book on their favorite video game!
Maybe you have heard of the wildly popular video game Minecraft. I have seen the obsession first hand. The kid I know can hardly pull himself away from the game to say hello. He's a smart guy, willing to talk about it to any ear willing to listen and he never seems to tire of the game. I now know what I'm getting him for his birthday: the Minecraft guide book series.
The book series has "sold more than 6 million copies" since it was released in November of last year (...ahem all you YA publishers out there). The series is good on two fronts: first, it seems to make kids "use critical reading and analytical skills then apply their new learning to their Minecraft games" according to one teacher who purchased the series for her class. Second, it's good for business...the publishing business if this so happens to be the area of your company's focus. This collaboration between a video game, authors, and publishers is an excellent example of a way to keep reading alive in this increasingly digital world. And, even better, it's not garbage.
Nice work.
Read the full article here: http://www.denverpost.com/news/ci_26459307/minecraft-now-publishing-sensation
By Erin Sinclair
Maybe you have heard of the wildly popular video game Minecraft. I have seen the obsession first hand. The kid I know can hardly pull himself away from the game to say hello. He's a smart guy, willing to talk about it to any ear willing to listen and he never seems to tire of the game. I now know what I'm getting him for his birthday: the Minecraft guide book series.
The book series has "sold more than 6 million copies" since it was released in November of last year (...ahem all you YA publishers out there). The series is good on two fronts: first, it seems to make kids "use critical reading and analytical skills then apply their new learning to their Minecraft games" according to one teacher who purchased the series for her class. Second, it's good for business...the publishing business if this so happens to be the area of your company's focus. This collaboration between a video game, authors, and publishers is an excellent example of a way to keep reading alive in this increasingly digital world. And, even better, it's not garbage.
Nice work.
Read the full article here: http://www.denverpost.com/news/ci_26459307/minecraft-now-publishing-sensation
By Erin Sinclair