By Stephanie Pollock
Publisher’s Weekly published a recent spotlight article on Inkshares, a new publishing firm which hybridizes traditional publishing services with a crowdsourcing financial plan.
Inkshares markets itself as a typical publishing firm with a twist: while providing the usual publishing services of editorial and design work, Inkshares will not move a product into production until the project has been successfully crowdfunded to meet a certain monetary goal to cover the production costs. A project’s initial funding goals must meet costs to cover editorial work, design, and a 1,000-copy print run.
The company is marketed as the marriage of two important platforms for authors, according to CLO Adam Gomolin. “If we can’t help you crowdfund, we’re CreateSpace. If we can’t edit, market, or design, we’re Kickstarter,” he stated in the August 15 article (Swanson 2014). The firm aims to utilize the advantages of crowdsourcing to supplement the successful aspects of the traditional publishing process, Gomolin explains.
This development is an important contribution to the industry as it provides a useful alternative to authors who may otherwise be looking to self-publish. Not only does the firm provide critical editorial and design work which will improve upon the author’s creation, it also ensures a more secure financial footing and helps to develop a fan base for the work before the production process begins. This design ensures a minimal financial investment on the firm’s end while guaranteeing a higher potential for success for the author. This hybrid of two important resources serves as an excellent solution to the self-publishing author conundrum of the current trends in the industry.
Click here for a link to the full article.
Works Cited
Swanson, C. (2014, August 15). Inkshares looks to marry the old with the new.
Retrieved August 26, 2014, from http://www.publishersweekly.com/pw/by-
topic/industry-news/publisher-news/article/63694-inkshares-looks-to-marry-the-
old-with-the-new.html
Publisher’s Weekly published a recent spotlight article on Inkshares, a new publishing firm which hybridizes traditional publishing services with a crowdsourcing financial plan.
Inkshares markets itself as a typical publishing firm with a twist: while providing the usual publishing services of editorial and design work, Inkshares will not move a product into production until the project has been successfully crowdfunded to meet a certain monetary goal to cover the production costs. A project’s initial funding goals must meet costs to cover editorial work, design, and a 1,000-copy print run.
The company is marketed as the marriage of two important platforms for authors, according to CLO Adam Gomolin. “If we can’t help you crowdfund, we’re CreateSpace. If we can’t edit, market, or design, we’re Kickstarter,” he stated in the August 15 article (Swanson 2014). The firm aims to utilize the advantages of crowdsourcing to supplement the successful aspects of the traditional publishing process, Gomolin explains.
This development is an important contribution to the industry as it provides a useful alternative to authors who may otherwise be looking to self-publish. Not only does the firm provide critical editorial and design work which will improve upon the author’s creation, it also ensures a more secure financial footing and helps to develop a fan base for the work before the production process begins. This design ensures a minimal financial investment on the firm’s end while guaranteeing a higher potential for success for the author. This hybrid of two important resources serves as an excellent solution to the self-publishing author conundrum of the current trends in the industry.
Click here for a link to the full article.
Works Cited
Swanson, C. (2014, August 15). Inkshares looks to marry the old with the new.
Retrieved August 26, 2014, from http://www.publishersweekly.com/pw/by-
topic/industry-news/publisher-news/article/63694-inkshares-looks-to-marry-the-
old-with-the-new.html