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Amazon Introduces KDP Kids and Kindle Kids Book Creator Aimed at Children's Book Authors

9/3/2014

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by Angela Campiere

On September 3, Amazon announced that it will expand its Kindle Direct Publishing venture with a new program called “KDP Kids.” KDP Kids is designed to help children’s book authors work through all of the steps necessary to get their children’s chapter or picture book into the Kindle Store.

To facilitate KDP Kids, Amazon is also introducing a tool called “Kindle Kid’s Book Creator” which will allow authors to take advantage of certain Kindle features within their chapter or picture books. These new tools are available to both current Kindle authors and new authors looking to break into the Kindle system.

The KDP Kids software is available to authors using both Windows and Apple operating systems and utilizes various importing formats, such as Word, HTML, Mobi, ePub and others.

Tapping into the growing children’s market is a smart move for Amazon since so many kids have access to tablets and smartphones, sometimes even before their taller than their own bookshelf.

To read the full article, click here: http://techcrunch.com/2014/09/03/amazon-invites-childrens-book-authors-to-kindle-direct-publishing-rolls-out-kids-book-creator-software/

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Publisher Profits Despite Cutting Ties with Amazon and Other Discount Retailers

9/3/2014

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by Julie White
Pulling its approximate 2,000 titles from Amazon.com in 2012 was a bold and precarious move for Educational Development Corporation (“EDC”), which originated in 1965 as a developer of curriculum materials for schools and whose Publishing Division was created in 1978 to distribute children’s books.  While the focus of the article (link below) is on EDC’s relationship with Amazon, EDC also emptied the shelves of its materials at Target, Sam’s Club, and Costco.

Perhaps a large part of the Publisher’s success is owed to its Home Business Division, which distributes books through book fairs, Internet and direct sales, but also through consultants who hold book showings in individual homes.  On the other hand, another and possibly more likely factor in EDC’s ability to rebound from exiting the Amazon platform, as well as the discount retailer arena, is its publishing niche - children’s books. Usborne Books is a line of books, largely printed in magazine format, produced in the United Kingdom and EDC is the US trade publisher for them.  Many of the Usborne materials have features like puzzles, stickers, or other interactive activities, and most of the books are colorfully illustrated.  These books are often found in toy and gift shops, in addition to being sold in bookstores, which gives them a potentially broader audience than solely being marketed in bookstores. The article points out that sales of EDC’s materials have increased since they are no longer available on Amazon.com.

For now it appears that EDC’s move has paid off, having just booked its most successful year ever in net revenues.  Now that I know who EDC is and what they publish, I will be curious to learn if this positive trend continues for them and if other publishers will follow their model as it relates to Amazon.


Review the full article here:
http://www.businessinsider.com/edc-beat-amazon-2014-8

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